“Halal is an Arabic term meaning permissible or lawful. Its opposite is haram, prohibited, or unlawful. For the purposes of this report, Halal refers to food and beverages that are permissible for use and consumption by Muslims. The term Halal has been around for more than 1,400 years, but over the last ten years, Halal products have been increasingly growing in demand on a  global level, while the economic opportunities they provide have been coming to the attention of businesses and traders in the West. There are a few factors driving the rapidly increasing growth of the Islamic economy, this article is only going to cover a couple of core factors, which is the growing  Muslim population and the increase in multinational growth.  The Muslim population is growing bigger every year all across the world,  Islam is growing at twice the rate compared to all other religions and is expected to grow to 2.2 billion Muslims by 2031. This helps explain the growing market that is Halal. More Halal businesses have been under pressure to maintain a steady growth pattern by entering new markets and driving the appeal of Halal products globally. According to the 2019/20 study done by Thompson and Reuters, the Islamic economy accounted for $2.2  trillion in spending globally, and the Halal food market brought in 1,369  billion in 2018 and is expected to grow to 1,972 billion by 2024. Halal businesses around the globe are actively seeking new avenues of growth, these pressures are driving companies to enter new markets and increase acquisitions… 



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