The use of value-added certifications and specialty-label food, beverage, and nutritional products has expanded greatly over the last two decades. The adoption of certifications such as organic, non-GMO, fair trade, vegan, kosher, and various other niche markets and labels has especially grown. Meanwhile, the availability of gluten-free products and products that cater to the food allergies of many consumers has increased, as well.

Many of these labels have expanded beyond their initial purpose. Rather than existing solely as a means of identification for the watchful vegetarian, the ethics-minded Millennial, or the health-conscious parent, they are now selling points to a broader class of customers…